About Bella
Founded in 2015 as a confectionary snack producer catering to the Libyan market, and part of AlSahl Group Holding, one of Libya’s leading multi-sector business conglomerates, Bella has evolved into a diversified snack manufacturer targeting regional consumers with an expanding portfolio of world-class products.
Vision
We Strive to satisfy snacking desires for consumers of all ages and for all occasions.
Mission
By creating nutritionally delicious products with culinary-diverse, premium ingredients, we aim to be #1 in snacking adventures.
Our Goals
We place quality, imagination, and nutrition as the foundation of our customer journey.
We aim to win our customers’ trust with each snacking experience.
We are committed to driving positive change in each of our markets.
We work hard to keep you as part of the Bella Family.
By continuously achieving our goals and keeping our promises, we aim to be your #1 snacking partner.
Message From Our Chairman
Since the end of the 1950s, we have committed to developing AlSahl Group Holding as a catalyst for the transformation of Libya. At a time when Libya still suffered from the destructive effects of World War II, our commitment to its transformation was articulated via our pioneering initial investments in the agricultural products sector, a key pillar of Libya’s food security.
Anchored by our transformative vision, and driven by a culture defined by world-class professionalism, the Group further diversified its activities, and is today present in six (6) sectors of vital importance to Libya’s economic competitiveness and to the improvement of its citizens’ standard-of-living.
It is in this spirit of product excellence that Bella was founded and today thrives as a company dedicated to developing the very best snacking experience for consumers of all ages beginning with its delicious confectionery value proposition.
From our inception, we have invested in uncompromising quality and service excellence as our currency for gaining the trust and confidence of consumers in Libya and beyond. Through Bella, we aim to be your first choice for world-class snacks, and we look forward to becoming a lifelong part of your fond memories.